Branding represents the identity of the company, upon which its subsequent development and activities are based. It defines the communication language, visuals, and attitude towards customers.
Through these visuals and communication, an impression of the company's activities is formed even in those who have no direct contact with the company. Successful branding positively influences them to become future customers.
Visual Branding
The creation of a company's visual identity is called Visual Branding. This is essential for a company that communicates and interacts with its customers in any sector.
Through Visual Branding, various elements are created and unified under a single visual style, which the company uses throughout its activities. This can include business cards, envelopes, pens, and more.
With elements sharing a common style—or "branded" elements—a company becomes attractive and easily memorable for the customer.
Brandbook
A Brandbook is a file that unifies the elements included in branding, providing examples and rules for their use in a real environment.
The Brandbook specifies the colors, fonts, structures, and styles used, the logo and its concept, as well as examples of brand identity usage in other elements.
Logobook
A Logobook is a unifying file for the rules and visuals surrounding the logo. It contains colors, fonts, sizes, concepts, and rules/examples for using the logo.
